As businesses continue to rely on the internet to reach new customers, having a user-friendly, visually appealing, and functional website is essential for your business. However, building a custom website can be a complex and time-consuming process, requiring technical knowledge, design skills, and a significant investment of time and resources. But, with HubSpot CMS, it doesn't have to be.
In this blog post, we will explore the benefits of building your next website in HubSpot CMS.
5 Benefits of Building Your Website in HubSpot
1. A User-Friendly Interface That Empowers Business Owners to Make Their Own Updates
One of the most significant advantages of using HubSpot CMS is its user-friendly interface. The platform is designed to be intuitive and easy to use, with drag-and-drop functionality and a range of customizable templates that allow even non-technical users to create professional-looking websites.
This means you can respond quickly to changing market conditions, update your website with new products or services, and make other changes to keep your site up-to-date without needing specialized technical skills or the assistance of a dedicated web development team, saving you time and resources.
2. Website Security is Included by Default for You and Your Visitors
Security is critical for businesses of all sizes, especially regarding their websites. With HubSpot CMS, you can rest assured that your website is protected by robust security features, including SSL encryption and regular security updates.
HubSpot CMS also offers a range of tools and features that help businesses stay compliant with data protection regulations, such as GDPR and CCPA, ensuring that you can maintain the trust and confidence of your customers.
3. Access to an SEO Checklist for Each Page
No marketing team? No problem. HubSpot CMS provides SEO recommendations for each page on your website, highlighting areas where improvements can be made to increase search engine rankings. These recommendations include optimizing page titles, meta descriptions, and header tags, as well as identifying keywords and suggesting ways to improve page content.
By following these recommendations, you can improve your website's visibility on search engines, driving more organic traffic to your site and increasing your chances of converting visitors into customers. This feature is particularly useful for businesses that are new to SEO or may not have a dedicated SEO team, as it provides clear guidance on optimizing your website for search engines.
4. Traffic Analytics That Can Improve Your Marketing & Sales Strategy
With HubSpot CMS's traffic analytics tool, you can track the number of visitors to your website, the pages they visit, and the amount of time they spend on each page. Sure, you can view this information in Google Analytics, but now you don't have to!
This data can be used to identify areas of improvement, such as which pages are performing well and which need more attention. Additionally, businesses can use this data to determine which marketing campaigns are most effective and which need to be adjusted. By understanding the behavior of your website visitors, you can make more informed decisions about your marketing strategies and optimize your website for better performance.
Another key benefit of HubSpot CMS is its seamless integration with the free HubSpot CRM. If a website visitor is already a contact in your HubSpot CRM, you can view the website pages they've viewed, the call-to-actions they've clicked on, content offers they've downloaded, and more within their contact record. This information can be invaluable for your marketing and sales teams when it comes to targeting customers or prospects with new product opportunities or upsells based on what they've been exploring on your website.
5. Save Time & Money With the HubSpot Marketplace
The HubSpot marketplace offers free and paid themes and templates to help you jumpstart your website design and bypass a lengthy design process. By leveraging the resources available in the HubSpot marketplace, companies can create a unique and engaging website that reflects their brand and meets the needs of their customers without the need for a front-end developer. This can help businesses stand out in a crowded market, build trust with their audience, and ultimately drive more conversions and revenue more quickly.
Not interested in a theme from the marketplace? You can work with a HubSpot partner to create custom templates and modules that are tailored to your unique needs.
Conclusion
With its user-friendly interface, seamless integration with marketing and sales tools, robust security features, scalability and flexibility, and customization options, HubSpot CMS is an excellent choice for businesses of all sizes looking to create professional-looking websites that are optimized for customer engagement and conversion.
Written by Caty Zimmerman
As the Director of Client Services and Account Manager, Caty's ongoing goal is to define client delight at Tribute Media and help our clients become heroes in the eyes of their customers.
