What is a SWOT analysis? It is a fundamental concept in a start-up company and directly affects the marketing plan and demographics being targeted. SWOT is simply the Strengths, Weaknesses, Opportunities, and Threats to your specific business.
Inbound Marketing Blog
You may have noticed some changes in social media marketing this year. Facebook has reduced organic reach for business pages, Twitter opened up their paid advertisement platform, and now Instagram is stepping up to the plate. When it comes to brand activity, how close is the race? Facebook is still taking a large portion of the social media marketing pie, but don’t be fooled- Instagram is right on their tail.
Last spring I was thinking about a key problem with small companies trying to do email marketing. I realized that most of the email campaigns companies attempt fail miserably.
It’s amazing how often I get added to a newsletter list from a company that I don’t care to hear more about. Maybe it’s someone I know or maybe it’s someone I just met at one time. I know that the only reason the majority of the lists I get added to is because they found my email address or got my card at some point. (By the way, that’s illegal… just sayin’).
I unsubscribe from emails more often in a week than I can count. I find that so few emails I receive have any value to me at all.
So, last spring, as I was contemplating this, I had a hair brained idea. I thought, what if those emails were 100% educational? In fact, what if those emails were so selfless that there wasn’t even a “contact me” line or any sort of advertisement? What would happen?
Drip marketing campaigns (sometimes known as autoresponders) are not your traditional e-mail marketing campaign. Traditional e-mail marketing campaigns are built one message at a time and are sent to an ever-growing list of your business contacts. E-mail marketing is a great way to spread news and updates about your business to those interested in an easily distributed format. You don’t accrue costs the same way that you would with traditional mailers and have full control over how the end user will interact with your message.
I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity. By communication, I’m not referring to the evolution of interaction in the linguistic sense, but rather how the spread of communication via media and news has evolved over the years.
Social media is an intricate part of our world, personally and professionally. People now expect companies to post new and interesting information relevent to their industry and company.
When it is time to present something to an audience, do you find yourself teaching them or preaching to them? It is very hard, sometimes, to draw the distinction, but here is a little unasked for advice.
A few years ago I went to a technical conference where there were various vendors in booths showing off their products. On the last morning of the event, it was a little quiet in the show and as I walked to one vendor’s booth, I commented, “Pretty quiet this morning, isn’t it?”
The response from the vendor was, “Nice, isn’t it?”
Most marketers believe that high customer satisfaction scores correlate with sustainable growth. Conversely, significant drops in scores should link to declines in growth.
As I was on break for a meeting as a Startup Weekend Organizer I was surprised to see a sign with Vin Fiz on it. If you’ve read my book or know anything about my book, you’ll know that the first section leads with the story of the Vin Fiz Flyer.
This is especially interesting to me because it validates the message in my book where we know about the Vin Fiz airplane but we don’t necessarily know why the 1911 Wright Flyer is called the Vin Fiz flyer.
