After working in marketing for a little while, you start to think differently. The other night I was scrolling through my Facebook feed and saw an interesting article. Pause. Interesting article. What made it interesting? I had to stop and think about it, because I am my own audience, and if I know what interests my own brain, I can understand what interests my audience.
The Internet is filled to the brim with opinions. Whether you're on Facebook, Twitter, LindedIn or even Instagram, you'll see it. Yesterday, I saw a nasty comment on a woman's Instagram post. She has lost over 60 pounds, and still has a lot more she wants to accomplish. Someone had an opinion about her and her progress photos, and unfortunately, he shared. "That is disqusting why are you posting this keep it to yourself, nasty!" was what she got to read after clicking on the little comment popup on her Instagram.
Brands have entered the world of Facebook. You've probably hit "like" on a few of your favorites, or maybe on a friend's business. But why? Why do you like brands or not like them? Let's take a look at the statistics:
According to Vertical Response, 87% of people do like a brand on Facebook. Out of these:
In the business world, it used to be enough to sell a product. Talk about what it does, how it will help you, and it is bought. Now, a product needs a story. An idea. There are hundreds of others offering what you do; what makes yours different?
You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:
Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!
Here are some games you might try out!
Run a "Take Your Best Guess" competition!
BOISE, ID., (June, 2015) - Today, Tribute Media, a Boise based, nationally focused web marketing and design firm, announces its achievement of HubSpot's Gold tier as a certified agency partner.
Tribute Media became a HubSpot partner back in February of 2015, and has worked since then not only to become acquainted with HubSpot's tools, but to apply HubSpot's methodology and become experts.
Corey Smith, Tribute Media's Founder says, "we aren't partnering with HubSpot just to use their tools; we are applying their methodology to further our inbound practices. It has changed the way we do everything."
This achievement has been a culmination of the intense education of Tribute Media's entire staff, the result of which is every employee gaining at least one HubSpot certification, the majority holding two or more. Their Channel Account Manager, Sean Dazet, said of them, "they took HubSpot's methodology seriously. They moved exceptionally fast towards the gold tier and toward certifying so many employees."
Okay, so maybe it's a stretch to say transformers are "mobile-friendly." At the same time, they're pretty dang similar. We'd like to explain how transformers are like mobile-friendly websites, and also how we make a site mobile-friendly. It isn't just a switch.
We talk a lot about the value, power and impact of social media. But it doesn't end with great posts. Social media paired with social referrals is one of the most powerful types of customer engagement.
Many companies think humor is unprofessional and shouldn't be used in the workplace or when dealing with customers. Clearly, we disagree. If you have ever been in a strategy meeting with the Tribute Media staff, you likely had some good laughs. But when is humor too much, and how should you use it?
Maybe you're aware of reviews from customers, pilling up and not necessarily receiving attention. These customers have one thing or another that they would like to share, whether positive or negative. With the vast differences you can assume between these customers, what do they all have in common? They want to be heard. So how do you go about showing them that you're listening?
