Inbound Marketing Blog

"Search engines love content." We have made that comment over and over throughout the years. Search engines like Google, Yahoo and Bing use your content to connect it to people who are searching for you or your service. The more quality content you have on your website, the greater the chance your site will be indexed by the three major search engines. 

Having quality content on your site is only the first step. Your content must always be evolving. 

Why?

People evolve. Their habits evolve, and their needs evolve. 

During my many, many years as a professional in the work place, I often wonder in amazement at the complete disrespect and lack of integrity some businesses promote. When leaving elementary school for good, I naturally assumed the days of "liar, liar, pants on fire" were over. Alas, I was wrong.

Maybe everyone has forgotten what professional integrity mean. Lets review. Professional integrity can be best stated as the uncompromising adherence to moral and ethical principles; soundness of moral character and honesty.

A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.

Deciding to run an online advertising campaign online is not a decision that should be taken lightly. There are 3 fundamental considerations. Are your customers online? Are they using Google as their search engine? (Okay, the answer to the second question is yes because everybody uses Google.)

There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.  

If you have done any research on SEO (Search Engine Optimization) then you have heard over and over again that fresh, relevant content is the way to go. But most business owners are not writers nor proficient in blogging, and the thought of asking those business owners to write a weekly blog is like asking them to cut off their own pinky toe.  However, writing a blog is not at all complex. Below are a few guidelines that should be respected as much as possible.

At some point or another when browsing the internet, a site will come up that makes you want to stand on the top of Mount Everest and shout "What idiot designed that site?"