Inbound Marketing Blog

We have exciting changes happening at Tribute Media, and one of them involves the Tuesday Tips that you receive in your inbox every week.

Why would We do such a thing?

In an effort to make things easier and to create a better experience for you (and for us), we are implementing Tuesday Tip emails that give you that much more each week. We all love free stuff, but what do we love more? Free stuff with our free stuff. That is basically what we are doing for you in the future.

Instead of giving you "Tuesday Tips" as they have been previously known, we will be sending you our favorite and most informative blog of the previous week on Tuesdays. With that, we will send you links to blogs within our emails that fit the topic of the main squeeze. Free stuff with your free stuff. You're welcome.

In the days of interweb infancy, the action of purchasing products online was often accompanied by visions of shady characters ready to steal your credit card information. This image, however, has changed in recent years to become a fully accepted part of the buying process for a vast majority of consumers. How did this come to be?

Creating relevant and compelling content isn't as simple as randomly choosing a topic. There are very specific steps to take to successfully create content that reaches your target audience. I happened to learn these through experience. I like to call it:

Recently, we have heard many concerns about Facebook's new response time indicator on business pages. This is a big deal when you pride yourself on being responsive. There is no reason for alarm. There is a simple solution that doesn't require you to be on Facebook 24/7.

As a recent college graduate, I’ve found that one of the only downsides to “real life” is sitting in a chair all day. I found when I first started my job that when 2 o’clock rolled around, I’d realize “my brain can’t brain” anymore. I quickly realized that I couldn’t keep things as they were; otherwise, I would underutilize precious time by allowing myself to lose brain power. To combat this, I came up with a few ways to upset routine and allow the creative juices to keep flowing.

We are constantly hearing that the best way to reach Millennials is through media. While this is true, there isn't a cookie-cutter mold to go by to reach them. Many companies assume that simply showing up on social media platforms and popular apps is enough. This is just not the case. There is strategy involved, and this requires knowing how Millennials tick.

We all know that more and more traffic is coming to websites in the form of mobile traffic. This means that in order to foster the best user experience possible, companies need to have an alternative for mobile visitors. Most of the time, this comes in the form of a mobile responsive site, with some companies still choosing to use mobile sites. Whichever method your company chooses, it is imperative that there isn’t a drawback to visiting your website with a mobile device.

But being mobile friendly doesn’t just mean having a mobile responsive website. It also means that your overall web marketing efforts include mobile users. A cursory glance at your Google Analytics data will most likely show quite a bit of traffic coming to your website in the form of mobile users. Breaking this data down even further will yield traffic sources. It’s important to make sure these traffic sources are optimized for mobile users to the best of your ability.

In the world of social media, there are countless expert opinions, industry analyses, and social media “guru” tips that are designed to gain you more traction and brand awareness from your Facebook site. Let’s face it, having a Facebook page is almost as standard as having a website these days. For some industries this makes sense, and for others, it doesn’t. However, companies that take the time to create and manage their Facebook pages properly find that the rewards that are realized in terms of brand awareness, promotional ability, and traffic generation are typically worth the time and money spent on social media marketing.