It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?
Where do you fit?
Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.
Narrow down the search
If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:
- Bank
- Book Store
- Local Business
- Hotel
- Movie Theatre
- School
- Shopping/Retail
Don't skimp on the details
These are just a few of the ways to further classify your page and ensure that it is easily found by people searching for local businesses within your category. The more specific you are in your classification and the more information that you fill out on your page, the easier it is for potential customers to find you, not to mention take you seriously. This also means that you want to name your page your exact business name, and not utilize any sort of acronym, which could prevent consumers from being able to easily find your page.
Be personal, but be professional
The final note about setting up your business page is that you want to ensure that your page is not set up as a personal profile. Not only is it seen as very unprofessional, but it also puts a cap on the number of fans that you can have, which limits the potential reach of your page. The good news is that if you already have a business page set up as a personal profile you can convert it to a business page by going here. The bad news is that you lose all of your photos and posts, so make sure you save any data you want to manually transfer.
Setting up a business Facebook page isn’t difficult, but it is a necessary tool on the web. Taking the time to properly set up your page not only legitimizes your presence on social media, but it also helps to make it as easy as possible for your customers to find you!
