The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.
Digital advertising can aid businesses in reaching more of their target audience in less time. The world of digital advertising, although relatively new, is still rooted deep in the fabric of traditional advertising. This means that companies can add a digital form of advertising to existing or upcoming campaigns that have always relied on traditional mediums. Tying your offline and online strategies together sets your company up for success in its next advertising campaign and will do well in reaching your specific audience. See what Forbes is saying about digital advertising in 2018! It's good stuff.
The all-knowing and all-seeing advertising platform offered by Google can handle a variety of different campaigns and spreads across a vast majority of the Internet. Advertisers can use Google Ads to place media on Google’s search engine, specific websites within the Google Display Network, or even on YouTube. A very effective tool in targeting specific audiences, this platform should be in the front pocket of every digital advertiser.
Social media advertising has really ramped up and become a mainstay of digital advertising. With extensive targeting capabilities through both demographics and psychographics, social media has proven to be a valuable asset when launching a new campaign.
A medium that some advertisers should consider (if that's where their buyer personas are) is music streaming services. This includes big players like Pandora and Spotify. Although it may be a little more costly than other types of digital advertising, you can target your audience by location and interests they've shown through their preferences.
Advertising on channels like YouTube, Hulu, and Sling TV and other video services has proven effective for many brands. There are many different options to choose from as advertisers, some being 15-second spots and others being 30-second spots that give the user the ability to skip the ad after 5 seconds. This presents a unique challenge to advertisers, forcing them to create compelling and creative advertising that keeps people engaged.
If you haven’t looked at digital advertising yet, take a look at where your buyer personas reside and how you can reach them using various digital advertising methods. At Tribute Media, we can help you identify your target audience, where they are, and the best ways to reach them. Check out our resources page to get started on your journey!