Social media has become a go-to marketing technique for businesses. Platforms such as Facebook and Twitter are used to keep your business relevant. However, email marketing is sometimes neglected. Though the initial effort put into an email campaign can seem daunting, it is in fact a simple process, and the results are well worth the time.
Having experience in email marketing, we would like to offer you some tips on strategies to either start or improve your email campaign.
Content Building
The first thing spotted by email servers is your email header. Stay away from phrases and terms such as “free,” and “discount”. Also, avoid hard selling in every email. The body of 3 out of 4 of your emails should be an inviting soft sell or a simple marketing email, including unique images and appropriate linking in the body of the email. Emails that are a constant hard sell often result in higher bounce rates and lower click-through rates.
Building Contact List
A mistake often made in email campaigns is jumping the gun on your contact list. Don’t send your email campaigns to every email address you and your neighbor have access to, take the time to target an audience that has already taken interest in your product. As you build your contact list, you will be glad to have taken the time to develop an attentive audience. Because you have given thought to your audience, you are better able to tailor your content. Knowing your audience is crucial to effective email campaigning.
Working with Other Media Platforms
When creating the subject line, email design and content, keep your other media platforms in mind. Make sure you are complimenting each other rather than being overly redundant or contradictory.
Keeping your email campaign friendly, and inviting is crucial to keeping your audience. Alienate your audience and all they have to do is hit “unsubscribe,” at which point you cannot get them back. By building inviting, quality content, developing a relevant contact list and staying congruent with other social media platforms, your email campaigns are sure to succeed.
Written by Hannah Lacy
Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty.
