Getting Started on YouTube

• Set up an account for your business. Complete your profile with as much content about your business as possible.

• Decide what kind of videos you want to have on your channel.

• Consumers are interested in the inner workings of your business. They want to know you, your company culture, and the inner workings of your office.

• YouTube provides Analytics on any video. You’ll see when the video has been viewed; where the traffic came from; and the age, gender, and location of the audience.

• Use this data for your videos to confirm whether you are reaching the audience you intended, and to help your next production.

• Decide what the theme of your video is going to be.

• It’s a bad idea to take a camera and just start shooting. The best viral videos are tightly scripted productions and are agonized over until they were perfect.

• Audiences have a brief attention span for videos. Keep yours under 90 seconds long if possible.

• Shoot in high definition and in widescreen if you can.

• Check out your lighting. Take test shots to get a sense of how the video will look after it's made.

• Make sure you shoot in quiet locations, and avoid shooting outdoors on windy days.

• Shoot with a tripod. Don’t move the camera if it isn’t necessary. 


• Edit fast and heavy: Get your video down to the shortest possible length, and cut out every last frame that doesn’t have to be in the finished product.

• Upload your video to your channel. 


• Tag each video with related topic keywords. 


• If you’re making video an ongoing project, invite viewers to subscribe to your Channel. They will get your new videos sent directly to their home page.

• Use your other social networking platforms to get the word out.

• You’ll want to embed videos directly on your own website as well.

You’re ready to create your fantastic YouTube business channel! We hope you found our tips helpful.