The internet is constantly evolving, and content management systems (CMS) are a significant part of this change. Two popular CMS are HubSpot and WordPress. HubSpot is an all-in-one marketing, sales, and service platform that provides CMS functionality, while WordPress is a standalone CMS. Both platforms offer a range of benefits, but there are some key differences between them.
In this blog post, we will examine six key differences between HubSpot CMS and WordPress, so that you can decide which platform is right for your next website project.
When it comes to ease of use, HubSpot CMS wins hands down. It is a simple and intuitive platform that requires no coding skills. Users can quickly create, edit, and publish content without needing any technical expertise.
WordPress, on the other hand, can be a bit more complex to use. While it is user-friendly, it does require some technical knowledge to customize templates, install plugins, and optimize the website for search engines.
Cost is always an essential factor when choosing a CMS. HubSpot CMS is a paid platform with different pricing plans depending on the features you need. While HubSpot now offers a free CMS option, the starter CMS plan starts at $25 per month, and the Professional and Enterprise plans with more advanced technical functionality start at $400. Learn more about HubSpot CMS packages and pricing here. Regardless of which HubSpot CMS option you choose, a security certificate and hosting is included.
WordPress starts at $24 per month and, similar to HubSpot, offers advanced CMS plans and pricing options for those in need of advanced CMS integrations. However, to get the most out of the platform, you will need to invest in hosting, plugins, themes, and other tools. The cost of these can vary widely, depending on the quality and functionality of each one.
Both platforms offer a range of customization options, but there are some key differences. HubSpot CMS was built to empower marketing teams with their drag-and-drop page editor experience to add testimonials, faqs, social share icons, and more. With this, users can easily create landing pages, forms, email templates, and track the performance of those assets all in one place.
WordPress has a vast library of free and paid plugins and themes that allow for (almost) limitless customization. Users can find plugins for just about anything, from SEO to social media integration, and there are thousands of free and premium themes to choose from.
Search engine optimization (SEO) is critical for any website, as it determines its visibility to potential visitors. HubSpot CMS is built with SEO in mind, with features such as custom URL structures, sitemap generation, and optimized image options. HubSpot also offers an on-page SEO checklist that alerts you when you're page is missing a meta description, when your page title is too long, and other important SEO factors to be aware of as you're creating a new service page or writing a new blog post. HubSpot also offers an integrated analytics dashboard that allows businesses to monitor their SEO performance in real time.
WordPress also has a range of SEO plugins and tools that can be downloaded, such as Yoast SEO, which can help improve website visibility. However, it does not have the same level of built-in SEO functionality as HubSpot CMS and isn't always clear on where to make your SEO updates within the page editor.
Security is a top priority for any website owner. HubSpot CMS takes a proactive approach to security, with regular updates and patches to ensure that the platform is always protected against the latest threats. It also includes a range of built-in security features, such as SSL encryption and two-factor authentication.
WordPress, on the other hand, can be vulnerable to security threats if not properly secured. However, there are plenty of security plugins and tools available to help protect WordPress sites.
Support is essential when it comes to using a CMS, as even the most user-friendly platform can have its challenges. HubSpot CMS provides excellent customer support, with 24/7 live chat and phone support, as well as a knowledge base and active community forum.
With WordPress, 24/7 chat support is included with a basic plan, with phone support available with a professional plan or higher. WordPress also has a vast community of users and developers who are always willing to help with any questions or issues.
In conclusion, both HubSpot CMS and WordPress have their unique strengths and weaknesses. HubSpot CMS is a more integrated platform that is ideal for businesses looking for a complete marketing solution. It is easy to use, secure, and provides excellent support.