Timing is Everything: When to Post on Social Media in 2023

Having a social media presence is huge for businesses today.

Whether it’s brand awareness, customer service, or business growth, there are plenty of reasons your business should be active on social media.

Why Timing Matters

As social media platforms continue to be saturated with content, it can feel impossible for your posts to make it into your followers’ feeds. This makes the timing of your posts more important than ever.

When it comes to a successful social media strategy, timing is an important component. A common question for businesses and social media marketers is when to post on social media, including the best days and time of day. By strategically posting your content at the most opportune times, you increase the chances that your content will be seen and engaged with.

How to Determine Best Posting Times

Of course, there’s no simple answer to the question of when to post. Above all, the best way you can maximize the opportunity for your post to be seen is to post when your followers are most active. There are a few different ways you can find out this information:

• Using Platform Analytics: Most social platforms have built-in analytics that will show you when your audience is most active and suggest ideal days and times to post.

• Social Media Tools: Use a social media tool like Sprout Social or Hootsuite to find out the days and times your audience is most active.
• Test It Out: If you don’t have access to tools that tell you ideal days and times to post, simply do some testing. Post on different days and times for a few weeks and see if there are patterns for when your posts perform the best.
• Research Your Audience: Do you know what a typical day might look like for your followers? Consider this as you determine days and times to post.

Best Times to Post on Each Platform

In general, the current consensus is that weekday mornings are the best time to post across social media channels. However, factors such as time zone, industry, type of platform, and audience demographics can all impact the ideal timing.

Based on research from Sprout Social, HubSpot, and Hootsuite, here’s our guide to the best days and times to post on each social media platform:

Note: All times are in Central time

Facebook

Best days to post: Tuesdays through Fridays

Best times to post: 3 a.m. - 3 p.m.

Instagram

Best days to post: Tuesdays through Saturdays

Best times to post: 9 a.m. - 1 p.m.

LinkedIn

Best days to post: Tuesdays through Thursdays

Best times to post: 9 a.m. to 12 p.m.

Twitter

Best days to post: Mondays through Fridays

Best times to post: 8 a.m. - 10 a.m.

TikTok

Best days to post: Tuesdays through Thursdays

Best times to post: 12 p.m. - 9 p.m.

Pinterest

Best days to post: Sundays through Thursdays

Best times to post: 12 p.m. - 9 p.m.

YouTube

Best days to post: Thursdays through Saturdays

Best times to post: 12 p.m. - 9 p.m.

Remember, the recommended days and times listed above are simply a guide as you’re getting started. The ultimate goal is to hone in on your unique audience and post when they are most active on social media.

As social media algorithms continue to evolve, so should your posting strategy. Being strategic about when you post on social media will make it that much easier to get your message out there and connect with your followers.