Did you know the human attention span is shorter than a goldfish’s?
Goldfish = 9 seconds
Humans= 6-8 seconds
Your website has a lot of work to do in a short amount of time.
Inbound Marketing Blog
In October, Google announced one of the more exciting (or terrifying, depending on who you ask) updates in recent Search Engine history: BERT.
"Tribute Media built exactly what we needed for the project portfolio section of our website. It functions perfectly on both our PCs tablets and phones."
- Shiloh Holmes
(Business Development Manager)
Marketing has always had concepts that remain relevant throughout the years, but it's also constantly changing as technology advances and buyer shopping habits and methods change. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to see conversions.
Very few things are more frustrating than brainstorming blog ideas when you’re suffering from writer’s block. You just sit at your desk and stare at your desktop screen. Your mind is a total blank—it’s like you’ve forgotten how to link words together to form a coherent sentence.
With a social media platform for every niche, just about everyone is on social media in some form or another these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your buyer personas and honing in on your best prospects. (If you're not sure who your buyer personas are, you can use our Buyer Persona Worksheets to figure that out first!)
To eliminate some of the guess work, we have created a handy infographic that breaks down the data on who is using which social media platform to help you pinpoint which one may be right for your business.
You know what’s a big deal?
Google.
We're all at the mercy of Google. You know this by now.
As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content are influenced by what Google tells us that internet users are looking for. Basically, Google dominates the way we use the internet.
Pillar pages are taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).
If I could give just one piece of advice when it comes to content and SEO, it would be this:
Make it more. Content is king, but long-form content is the king of kings.
Let’s be honest, there are a myriad of tools floating around that can help you create some pretty amazing videos and graphics for your social media accounts. The caveat is that most are not free, and for a company or individual who is looking to create compelling videos and graphics without having to spend a lot of money doing so, this journey can be frustrating.
