---
title: Tribute Media | Inbound Marketing Blog (17)
description: "At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing.
(17)"
---
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# Inbound Marketing Blog
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## [3 Key Takeaways From Inbound 2019](https://www.tributemedia.com/blog/3-key-takeaways-from-inbound-2019)
** Posted by [Caty Zimmerman](https://www.tributemedia.com/blog/author/caty-smart) on Sep 12, 2019 11:32:47 AM
[ ](https://www.tributemedia.com/blog/3-key-takeaways-from-inbound-2019)
Last week, some of the Tribute team attended [INBOUND](https://www.inbound.com/), an annual conference in Boston filled with actionable education, endless inspiration, human connections and amazing keynote speakers. After those four and a half days of straight learning (and a bit of fun), we left Boston with over 32 pages of notes on how we could improve our client marketing strategies as well as our client experiences.
As we’re sharing these visions with the rest of our team and our clients, we wanted to touch on a few of the major takeaways that can be useful for everyone.
## [5 Compelling Reasons to Outsource Web Marketing](https://www.tributemedia.com/blog/top-five-not-so-obvious-reasons-to-outsource-marketing)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Sep 3, 2019 3:27:00 PM
[ ](https://www.tributemedia.com/blog/top-five-not-so-obvious-reasons-to-outsource-marketing)
Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to put a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned from these big brands.
## [How to Write Engaging Content](https://www.tributemedia.com/blog/how-to-write-engaging-content)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Sep 2, 2019 5:00:00 PM
[ ](https://www.tributemedia.com/blog/how-to-write-engaging-content)
When I began blogging, I took the approach of purely factual and informative writing. Can I be honest? It was boring to write, and even more boring to read. Nobody cares to read blogs that are full of information and lack the human touch. Information is important, sure. However, it's how you **present** that information that determines its success. If you're looking to engage your audience more than you currently are, you've come to the right place.
## [How To Optimize Web Content for Google Search](https://www.tributemedia.com/blog/website-content-what-does-google-care-about)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Aug 5, 2019 9:52:00 AM
[ ](https://www.tributemedia.com/blog/website-content-what-does-google-care-about)
You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible, and relevant.
## [Do I Need an SSL Certificate? [Simple Explanation]](https://www.tributemedia.com/blog/do-i-need-an-ssl-certificate)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Jul 15, 2019 11:23:43 AM
[![Do I Need an SSL Certificate? [Simple Explanation]](https://www.tributemedia.com/hubfs/Images/Blog%20Images/Blog_Images/website%20with%20SSL%20Certificate.jpg) ](https://www.tributemedia.com/blog/do-i-need-an-ssl-certificate)
Yes.
## [Authenticity is the New Black: Tips for Keeping Your Company Authentic](https://www.tributemedia.com/blog/thy-own-self-be-true)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jul 8, 2019 11:49:00 AM
[ ](https://www.tributemedia.com/blog/thy-own-self-be-true)
I don’t know about you, but I like to check out several companies (online and in person) when searching for a particular product or service. If time permits, I could be searching for several hours. Researching is always my go-to when I'm on the hunt for something specific. You wouldn't believe the time my husband and I recently put into finding a new mattress. In our search, there were a few factors that really swayed us in our decision. Quality of the product and how it solved our needs were obviously the top two. But the third factor had to do with the companies themselves. Our online experience with each company played a huge part in determining which stores we actually wanted to take time to go to in order to try the mattresses. Let me tell you, there were a lot of brands we dismissed right away. Maybe their product WAS as great as they tried to market it to be, but the experience we had on their websites and the reviews they had floating around swayed our minds away from doing business with them. Why was that?
## [Why Link Building Needs to Be Part of Your Digital Marketing](https://www.tributemedia.com/blog/link-building-needs-to-be-in-your-2019-digital-marketing-plan)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jun 27, 2019 1:04:11 PM
[ ](https://www.tributemedia.com/blog/link-building-needs-to-be-in-your-2019-digital-marketing-plan)
It seems like every other day I’m getting an email about why link building is dead or a new strategy on how to do link building. I’ll admit, I don’t read about 90% of those emails (mostly because they’re from questionable sources). But every now and then, an email will have a catchy, humorous, or interesting subject line that beckons me to open. Most of the time, the email or link in the email is to hire that company to do link building. Slightly ironic considering we do that ourselves at Tribute Media, but also making their email irrelevant to me since I don’t need those services. But I’m getting ahead of myself. Let’s take a step back.
## [How to Create a Comprehensive Marketing Plan](https://www.tributemedia.com/blog/importance-comprehensive-marketing-plan)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on May 10, 2019 7:45:00 PM
[ ](https://www.tributemedia.com/blog/importance-comprehensive-marketing-plan)
Regardless of which mass media routes you're using to market your business, it is vital that you take the time to have a comprehensive plan in place. Without a thoughtful plan, you risk wasting valuable time and money on unfruitful marketing efforts.
## [How to Plan Inbound Marketing Campaign Emails](https://www.tributemedia.com/blog/how-to-plan-inbound-marketing-campaign-emails)
** Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on May 1, 2019 8:27:00 AM
[ ](https://www.tributemedia.com/blog/how-to-plan-inbound-marketing-campaign-emails)
### )
In the[ Elements of an Inbound Marketing Campaign](https://www.tributemedia.com/blog/elements-of-an-inbound-marketing-campaign), we covered:
- A checklist for the technical aspects of an inbound marketing campaign, including landing pages, thank you pages, follow-up emails and workflows.
- Ways to drive traffic to your offers via additional types of content such as blog and social media posts, as well as emails.
- And the kind of skill sets you’ll need to make it all happen, including a designer, web developer, writer and a Google SEO specialist.
With all of those basics laid out, we wanted to delve deeper into the [email marketing](https://www.tributemedia.com/email-marketing) portion. Although many businesses (maybe even yours) may dismiss email as simple one-on-one digital communication that doesn't require strategy, it is actually a powerful tool that too many businesses miss out on because they don't understand how it can be used for so much more.
## [Improve Content Using Your Blog Analytics](https://www.tributemedia.com/blog/pay-attention-to-your-blog-analytics)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Apr 17, 2019 10:09:35 AM
[ ](https://www.tributemedia.com/blog/pay-attention-to-your-blog-analytics)
Truth be told, I’ve never fancied myself a writer. I would classify myself as a reader--someone who enjoys reading fiction and non-fiction book, blogs, and stories. I’m not bad at writing, and I don’t dislike the thought of having to write a blog or any kind of content to be put on the internet, I just never thought of myself as a writer in the way I had perceived that title.
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
©2024 Tribute Media (a Hawke Media Company) || 310.451.7295
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(17)"
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