Your website might be the most beautiful in all the land, with content so rich it makes your competitors tremble in fear. That's great, but if the back end of your website runs like a 1985 Yugo, Google is likely to give your site the big thumbs down when it comes to organic search results based on their Summer 2021 core algorithm update.
But do not fret just yet. Google provides several tools that gives you everything (well, almost) you need to fix, and eventually prevent errors.
Amazon, that online bookstore that started in 1994, is now a formidable player in the digital advertising world. How and when did this happen?
Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like Google, Amazon, or Facebook, chances are, you don't have unlimited funds.
What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns?
It's easier than you think.
Google+ (also known as Google Plus), has always been the red-headed stepchild of social media. Google’s attempt to compete with Facebook, Twitter and Instagram is finally calling it quits effective April 2019.
There has been a dramatic uptick in turmoil at Facebook in 2018 and the couple years previous, thanks to coordinated misinformation campaigns by foreign and domestic players alike, misuse of improperly collected information through Facebook’s third-party apps, and now the mass data breach that has affected over 50 million users.
You would think that Facebook accounts would be closing left and right, but that’s not the case.
If you've ever tried talking with someone who doesn't seem to listen to you, you know how annoying it can be. You try to make a point, but they just run over it like a steamroller and talk about something that interests them.
Why is this so frustrating? Because, even if they don't mean to, these people send the message, "I only care about me. I don't care about you. You don't matter."
No one likes hearing this. Especially not potential clients--after all, why give money to someone who doesn't respect you? That's why it's so important to understand buyer personas and the buyer's journey--it helps you create content that tells customers, "We understand you, we value you and we have what you need."
“It can be a challenge to convince clients that, in fact, Google has strategically married these two tactics to benefit people searching for products and services. It’s always great to when clients trust us enough to implement their PPC and SEO together.”
- Nikki Wardle, Inbound Marketing Specialist
Tribute Media has been working closely with Architecture and Engineering firms on their web presence for the past 11 years, and during this time, we’ve found many similarities in these industries when it comes to online marketing.
Architects and Engineers are technically savvy people, and because of that, some of them have a working knowledge of how to create and maintain a website, or at the very least, want to have the ability to manage the site themselves to make consistent updates to projects and portfolios. On the other hand, for as many firms that are actively maintaining and updating their own sites, there are many, MANY more that have completely let their websites fall to the wayside because they are busy focusing on the activities they are best at and that will directly impact the bottomline: architecture and engineering projects.
When Google AdWords first launched in 2000 (they have since rebranded and are now known as Google Ads), the interface was simple and it didn't take much to start a campaign.
Oh, how times have changed.
In the almost 2 decades since the inception of Google Ads, Google has added multiple campaign types, keyword match types, and bidding strategies, and so much more to the mix that it can make your head spin. Now there are hundreds of possible combinations in which to build a campaign.
"“Now that I understand hubspot I’m saving money on support tickets and little changes. We’re even moving away from a code based platform to HubSpot for other site assets so I won’t need a developer to do everything.”
- Caty Smart, Office Manager-Mode Realty Group
