The Internet has changed the way consumers behave and buy products. With this change has come a new type of consumer that is more educated and able to do vast amounts of research before making a purchasing decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customer base and reach out to different audiences.
“There is never a lack of subject matter; just absence of creativity.” – Lee Hammond, ArtistsNetwork.com
Maybe you’ve never heard the term Artist’s Block, but I bet you get what it means. Yes, just like writers get writer’s block, artists experience that same creative traffic jam. Ideally, we creatives would have all the time in the world to spring into action only when inspiration hits us, but deadlines are real, and they don’t consider your level of inspiration or lack thereof.
Social media sites are important places for companies to keep up with changing business trends, connect with other organizations, interact with and engage leads, and communicate with customers. They're also important for getting your brand and your humanity out there!
Thanks to our guest contributor Jessica Fender of Online Writers Rating.
Search Engine Optimization (SEO) patterns have changed over the years. Regardless of whether you are a content creator or a planner, these things affect your everyday work. The latest trend to hit global search engines is the inclusion of “topic clustering” as a means to fight mechanical keyword optimization.
It’s no longer enough to simply abide by the logical rules of search engines – your content needs to have relevance and meaning. But how do we define topic clustering and how can we effortlessly implement it into already defined content planning strategies? Let’s take a look at some useful tips that can help you increase your ranking and traffic in no time at all.
"Our experience with Tribute Media has been fantastic! Web marketing can be a complicated strategy for small business, and the entire team at Tribute Media has done a great job educating us as well as getting to know our business personally. We truly feel that this process has been a collaborative effort from the start. Tribute Media has proven to be a team of professionals working together to create the best possible outcomes for our business."
-Kim Mulvahill, CVT, Hospital Administrator
We are delighted to announce that Tribute Media has advanced from a Gold Tier HubSpot Partner to Platinum Tier.
For years, Tribute Media has been the only HubSpot partner agency in Idaho. Now we have joined the elite rank of Platinum tier with only 29 other partners worldwide!
Being recognized as a Platinum partner is an honor because it means we have proven our dedication to helping HubSpot customers in Idaho and beyond. We also pass along the benefit of our insights into HubSpot’s product roadmap and resources in delivering marketing solutions to our clients.
In the land of digital marketing, we come up with some pretty unique terms. Backlinks, black hat, heatmap, keyword stuffing, schema markup, and slug. These are all jargon, and if you're not in the marketing biz, you probably have no idea what they are referring too.
"When I was assigned our weekly Tuesday Tips blogging task, for the first month, I just did what had always been done: I wrote a compelling marketing tip in blog form. The only thing was… no one was engaging, and we weren't seeing results.
I quickly realized that we needed to revamp our Tuesday Tips."
-Sarah Wai, Inbound Marketing Specialist
The age of the Internet has taken the world by storm, which has changed the way consumers act and how they buy. With this change has come a new type of consumer that is more educated and able to do most of their research before they even contact a business to make a decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customers and reach out to different audiences.
Have you ever thought of the parallels between marketing your business and dating? They are more similar than you might think. Trying to find the right prospects to invest your marketing and sales efforts into can be a lot like finding love. And when you're looking for love (or creating buyer personas for your business), it's just as important to know your deal breakers as it is to know the characteristics you are attracted to. Let's break it down.
Think back to your dating days (or, if you're still single, think about the current dating pool). You might have run into this one particular type of guy/girl. They had something that you really liked, but it always came with waaaaay too many red flags. Perhaps you even worked out a kind of checklist for this type:
