In the business world, it used to be enough to sell a product. Talk about what it does, how it will help you, and it is bought. Now, a product needs a story. An idea. There are hundreds of others offering what you do; what makes yours different?
Inbound Marketing Blog
I recently read an article on 'bad' clients and the 'bad' attitudes of agencies. In reading it, I was reminded of a poignant fact that clients who are willing to pay for the expertise to solve important business challenges are often in a struggle to get a foothold in their market and increase ROI.
They can be difficult to deal with on any number of factors, but our job is to approach such clients with compassion and understanding, and in the end, to help them.
A study called "Engaged Social Followers Are Your Best Customers” sheds some light on how social media can affect business. The first thing is to look at the four-step life cycle of the social media follower and how the social touchpoints play out. Here are the four stages of the journey.
1. Discover a company and products.
2. Explore whether what the company offers is right for them.
3. Buy your products and services.
4. Engage with the company, and with their friends and peers, after their purchase.
Email is a fantastic tool, but can be very unreliable at times. If your Drupal website uses web forms you probably use email to notify you when a form on your site has been submitted. You might find that you’re not receiving those emails for one reason or another, so here are a few troubleshooting tips to try when that happens.
You may be doing better on followers, but is the only sound on your Facebook... Crickets? You're posting regularly, (we hope) but no one responds. We've found some pretty nifty tips for increasing Facebook engagement, which we've used ourselves, and thought we'd share:
Let's Play a Game
Yes, games work! They're fun, they show your personality, and people like to play. The key is not making them about you or your business, but about your audience. Be sure to check out Facebook's guidelines first, then go wild!
Here are some games you might try out!
Best Guess
Run a "Take Your Best Guess" competition!
Having inbound links to your website is one of the best ways to increase your page rankings with Google and other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?
Business owners use several marketing strategies to entice customers and increase profits. Some strategies succeed and reinforce sales, whereas other methods exhibit insignificant results. Market and data research is vital in determining the best marketing or advertising strategy. Data-driven market research is perhaps the most important tool for business owners when evaluating the market they are interested in engaging with.
The fold. If you're a web developer, you've heard it mentioned plenty of times. Often, a client will throw the word out, having heard it somewhere in a designy context and wanting to see if it makes them sound informed. What does it mean and does it apply to web design here in 2015?
You would think the response is quick and simple, but this is a very complicated, very debated topic. Go ahead and Google it! If you do, you'll see there is a pretty even split of people who are for and against designing with the fold in mind.
All our sites are built with best-practice workflows on Pantheon. Here’s why you should keep it there.
Pantheon ensures your website will continue to perform at high speeds, with minimal need for support. The platform automatically does much of the work required to keep professional-grade Drupal sites fast, secure, and scalable.
Squeeze More ROI from Your Investment
Every dollar you spend on web development should contribute to the growth of your business. Using open-source CMS like Drupal brings you closer to that goal, as developers don't need to start from scratch. However, they must still spend many hours on system administration. Pantheon allows you to funnel 100% of your investment in web development directly to the high-value features and strategy that grow your business. And not just while your website is in development, but for its entire lifetime.
When I was a child and said I wanted to be a superhero when I grew up, most adults gave a little chuckle and a comment like, "Well, that’s cute."
Most people think being a superhero is not a realistic career choice, but I beg to differ. Project Management is essentially the same thing. If you are familiar at all with what the role entails, you know what I am saying.
