Social media has become a go-to marketing technique for businesses. Platforms such as Facebook and Twitter are used to keep your business relevant. However, email marketing is sometimes neglected. Though the initial effort put into an email campaign can seem daunting, it is in fact a simple process, and the results are well worth the time.
Having experience in email marketing, we would like to offer you some tips on strategies to either start or improve your email campaign.
Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.
As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.
Traditional marking strategies will get your B2B marketing only so far. Today’s business has to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing has a tendency to feel boring and mundane, but that does not always have to be the case.
Social media is a powerful tool that can be used to reach a large audience and grow your business. However, it can also be a time-consuming and challenging task to manage your social media accounts on your own. That's where a digital marketing agency can help.
You may have noticed some changes in social media marketing this year. Facebook has reduced organic reach for business pages, Twitter opened up their paid advertisement platform, and now Instagram is stepping up to the plate. When it comes to brand activity, how close is the race? Facebook is still taking a large portion of the social media marketing pie, but don’t be fooled- Instagram is right on their tail.
Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.
When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing:
Your landing page is one of the most important aspects of your online advertising campaign. It's where potential customers will land after clicking on your ad, and it's your chance to make a good first impression and convince them to take action.
But if your landing page is poorly designed or optimized, you're likely to lose out on potential customers. That's why it's important to take the time to optimize your landing pages for conversion.
We all know that more and more traffic is coming to websites in the form of mobile traffic. This means that in order to foster the best user experience possible, companies need to have an alternative for mobile visitors. Most of the time, this comes in the form of a mobile responsive site, with some companies still choosing to use mobile sites. Whichever method your company chooses, it is imperative that there isn’t a drawback to visiting your website with a mobile device.
But being mobile friendly doesn’t just mean having a mobile responsive website. It also means that your overall web marketing efforts include mobile users. A cursory glance at your Google Analytics data will most likely show quite a bit of traffic coming to your website in the form of mobile users. Breaking this data down even further will yield traffic sources. It’s important to make sure these traffic sources are optimized for mobile users to the best of your ability.
