Inbound Marketing Blog

We talk a lot about business-to-consumer (B2C) marketing. But what about business-to-business (B2B)? What are the differences in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick, or Harry? Well, I'll tell you what the differences are: not much.

When you are marketing your product or service to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, how your product/service makes a business more profitable/productive.)  

Since the announcement of Google Analytics 4 and the news about sunsetting Universal Analytics, you probably have a lot of questions. (I know I sure did!) Why is Google Analytics 4 so hard to use? What in the world is an event?! 

At the time of writing, the year is almost over, and even though a handful of companies started planning their new marketing strategies during Q2 or Q3, it's better late than never! Here are five marketing questions for your company to review for the new year:

Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work. 

If anyone can write on any topic and post it on the internet, how can readers be assured that what they're reading is true, correct, and/or safe? If someone finds the post via a Google search, there's a good chance the search engine has made sure it's quality content. 

Having a social media presence is huge for businesses today.

HubSpot CMS (Content Management System) is a powerful platform that offers a variety of tools to help businesses create, manage, and optimize their websites. However, some of these tools are often overlooked or underutilized, which can result in missed opportunities for growth and optimization.

Google released the Helpful Content Update this summer, marking one of the biggest shake ups in SEO this year. Our SEO specialist, Alicia, and content specialist, Emery talk about some of the key questions that stem from this update. 

Let's be honest, there are so many social media platforms out there that it can be incredibly difficult for businesses to know where to spend their time and money. Heck, it's even hard to know which platforms to choose as a consumer.

In our Top 10 list below, we highlight the demographics and optimal uses for each social media platform, helping you choose the best sites for your business goals and target audience. 

There are a ton of search engine optimization (SEO) tools out there. It can be a little overwhelming. This year, as an SEO specialist, I have tried a bunch of tools so you didn't have to! I decided these 4 are my go-tos and worth trying out.