Inbound Marketing Blog

What Are Meta Descriptions?

Those short blurbs you see on the SERP (Search Engine Results Page) below the page title is called a meta description. It's used to let searchers know what the page is about so they can decide whether to visit that page or not.

Hopefully by now you know that having an accessible website is a must. Not only is it a matter of ethics and equity, it is also a legal requirement.

Blogging is an essential part of any successful SEO strategy. By consistently creating high-quality, informative content, you can boost your website's search engine rankings and attract more traffic to your site. 

Creating content is one of the most time-consuming and difficult aspects of web marketing; it's also one of the most important. Many businesses find they do not have the required resources to attend to content writing, so they either put it off until they find the time (which they seldom do) or they forgo content creation entirely. Still others find that outsourcing writing offers a means to keep up on site updates and blog posting—which, when done well, benefits SEO and inbound marketing strategies. 

UNDERSTANDING HUBSPOT THEMES & TEMPLATES

In the HubSpot CMS tool, templates and themes are related but different concepts.

As a healthcare organization leader, you know that attracting patients and growing your business is critical for success. With the impact of the pandemic and the rise of online searches for health information, patients are relying more and more on digital channels to find and connect with healthcare providers. Here's why digital marketing is essential for healthcare organizations and how to build a strong online presence.

Perhaps the most difficult thing to understand when it comes to making your new website live, is the DNS configuration. DNS helps your browser know where to go looking for your website content. Nameservers are where the DNS records are stored. The biggest challenge you can face when going live is knowing where your nameservers are hosted because they can be moved around by anyone with access to your registrar (GoDaddy, Network Solutions, etc.).

For many businesses, having a dedicated Facebook page is a no-brainer. After all, it is the number one social media platform for both users and businesses. However, using Facebook for your business requires foresight, planning, and deliberate strategizing in order to maximize returns on your most valuable investments—time and money. 

A topic cluster is a method of organizing your website's content around a central topic or theme. It involves creating a main piece of content (known as a "pillar page") that covers a broad topic in-depth, and then creating multiple related pieces of content (known as "cluster content") that link back to the pillar page and provide more detailed information on specific subtopics within the main topic.