Despite its past success, did you know only 64% of small businesses use email marketing to reach their customers? There are a lot of ways email marketing can fit into your business and HubSpot is a great tool to help facilitate those efforts. Whether you’re a nonprofit looking to connect with donors, a technology company looking to nurture leads, or a small business simply wanting to have better conversations with customers, email marketing is your friend.
There are plenty of social media tools out there to help your business manage and improve its social media efforts. Whether you’re a small business with limited resources or a large organization with a full marketing team, there is a tool out there for you.
But with so many options, it can be hard to know which tool is right for your social media needs and overall business goals. That’s why we wanted to compare two popular tools to help you decide: HubSpot and Hootsuite.
The question of whether a business should focus on organic or paid traffic when it comes to their website is a question nearly as old as Google itself. The answer to this question is, of course, it depends. It depends on the company's goals, its budget, the market, and many other factors.
Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.
Did you know Tribute Media hasn't had a real "salesperson" for more than a year now? While I wouldn't recommend that for most businesses, it works for us (as of this writing) because we've invested years of effort and expertise into building an inbound marketing machine that brings in enough leads who are already qualified, well-educated, and nurtured. From there, it's much easier for me to see them through to "closing the deal." As president of the agency, I wear many other hats and have much more responsibility beyond selling, so keeping track of active leads in HubSpot's CRM and using automation tools is essential to sustaining this model.
Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience.
So where should you be spending your time - on organic social media content and engagement or paid social media advertising?
Content planning refers to the process of strategizing, creating, and publishing valuable and relevant content that aligns with the goals of an organization and engages its target audience. In today's digital age, where consumers have endless options for information and entertainment, it has become imperative for businesses to have a well-defined content plan that helps them stand out from the competition, build brand awareness, and establish thought leadership.
One of the first search engine optimization tactics you want to implement is to create a sitemap and then submit it to Google. Let's take a look at why you want to do that and how to submit it correctly.
With more than 1 billion active monthly users, Instagram isn’t just a photo-sharing app anymore. It’s a place for people to connect, share stories, be creative, and discover new ideas and brands.
SEO tools are useful for businesses and marketers alike. There are many tools available—including SEMrush, Moz, Ahrefs, and others—so anyone wanting to track keywords, check website health, or conduct topic research has plenty of options to choose from.
