Building Transformyou's Authority with Pillar Content

Posted by Sarah Wai on Feb 9, 2023 11:08:55 AM

transformyou

transformyou is a health and wellness practice based out of Tempe, Arizona. They offer medical weight loss services, botox, hormone optimization, peptide therapy, sexual health services, and health testing for patients in Arizona and beyond. 

The Tribute Media team built transformyou's website and has provided web marketing services since July 2017.

THE CHALLENGE

transformyou recognized that they were not in the position they wanted to be as an authority on the web for the services they offer. They needed to show search engines that they could answer the questions search users were asking, while simultaneously building trust with potential clients. 
They had created a massive amount of content over the years, but it wasn't serving as great of a purpose as it could.
 
That's where Tribute Media stepped in to help with an SEO strategy known as topic clustering or pillar content strategy. 

THE SOLUTION

To maximize the reach of their content and build their credibility with Google, the Tribute Media team:
  • Worked on optimizing and refreshing their old content to make it "evergreen."
  • Strategically compiled and interlinked the content to create topic clusters based on highly searched topics.
  • Rebuilt many of their service pages as pillar resource pages, creating a web-like structure of helpful blog posts, ebooks, and other offers.

gears

THE RESULTS

Through the implementation of a pillar content strategy, we were able to:

  • Ensure content was optimized for search engines.
  • Refresh and repurpose blog content that was used on the pillar pages.
  • Answer questions that users were searching for.
  • Establish a web of links that helped establish transformyou as an authority to search engines and humans, alike, on topics relating to their services.
From our efforts, transformyou saw the following results within 90 days:
  • Roughly 200% increase in traffic to specific blog posts that had been optimized, refreshed and added to pillar pages
  • 149% increase in traffic to their website overall
  • 33% increase in referrals to their website
  • 200+ new contacts interested in the services they offer

THE BENEFITS

One of the greatest benefits of pillar content is that it continues to grow your traffic and authority over time as you continue to optimize and build upon it. transformyou continues to reap the benefits of our efforts as we have continued working on their website.

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Sarah Wai

Written by Sarah Wai

Former Content, Email, and Social Media Marketing Specialist of Tribute Media. Bachelor of Science in Digital Communication Arts and Master in Business Administration.