If you have done any research on SEO (Search Engine Optimization) then you have heard over and over again that fresh, relevant content is the way to go. But most business owners are not writers nor proficient in blogging, and the thought of asking those business owners to write a weekly blog is like asking them to cut off their own pinky toe. However, writing a blog is not at all complex. Below are a few guidelines that should be respected as much as possible.
1: Do not sell your products
Writing a blog needs to be natural and close to the spoken language of your customer. Avoid using cheap marketing arguments at all costs. Don’t even think about listing the qualities or benefits of your products. A blog, let alone an expert blog, is not made for this. The purpose of your blog is to establish yourself as the expert in your market. 
2: Publish as much as you can
The more articles you create, the greater your promotion on the web and the higher your website will rank in search engines.
3: Avoid typos and spelling/grammar mistakes at all cost
Imagine if you are doing some research on a hobby you are starting, and you run into a blog that sounds like it came from a 3rd grader. Are you going to take that blogger seriously? Probably not. Take the time to read, re-read and have a second person read the blog before you send it out.
4: Layout is important
How easily your blog is to read is just as important as the subject you’re writing about. Make sure your content is written in a conversational style and split up into small paragraphs, so they’re easier to read. Also, make sure you include pictures or infographs to break up the text. The eye is naturally drawn to pictures so it will make your blog more engaging.
5: Keep your articles brief
Blogs are not supposed to be doctoral dissertations. If you have a lengthy article, break it up into several installments, which will have the advantage of encouraging your users and visitors to return to the blog. It is more important to publish small or medium sized articles 2 to 3 times a week than one or two large in-depth ones per month.
Google likes it when the frequency of updates on your blog is high, which means your site will be ranked higher in search engine results, ultimately bringing you more potential customers. You're in luck! We can help you create the blogs that will keep people coming back to your site. Give us a jingle!
Written by Nikki Wardle
Nikki has a degree in Marketing from Boise State University and worked as an Inbound Marketing Specialist at Tribute Media from 2014 to 2019. She's a Google Whiz and dog lover, now serving as a marketing director for a local veterinary clinic.
