How to Use a Little-Known Tool to Improve Your Website Content

Posted by Lindsey Bowshier on Jul 25, 2016 1:00:00 PM

Let's begin with the assumption that when you bother to write something, you want the person reading your content to understand your message.

In my first writing job (at a college newspaper, mind you), I learned that I should write to an eighth-grade reading level. When it comes to writing marketing content for the web, I actually recommend writing to a fifth to eighth-grade reading level. Not because I think every reader is an uneducated dope, but because people consume content differently on the web. Even the person who can read "War and Peace" without picking up a dictionary, consumes web content under different conditions and with a different purpose than when they are feeding their intellect with classic Russian literature.

Is Your Content Evolving as It Should?

Posted by Nikki Wardle on Jun 1, 2015 9:00:00 AM

"Search engines love content." We have made that comment over and over throughout the years. Search engines like Google, Yahoo and Bing use your content to connect it to people who are searching for you or your service. The more quality content you have on your website, the greater the chance your site will be indexed by the three major search engines.

Having quality content on your site is only the first step. Your content must always be evolving.

Why?

People evolve. Their habits evolve, and their needs evolve.

Some Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 17, 2015 8:00:00 AM

There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.

The Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 2, 2015 9:00:00 AM

If you have done any research on SEO (Search Engine Optimization) then you have heard over and over again that fresh, relevant content is the way to go. But most business owners are not writers nor proficient in blogging, and the thought of asking those business owners to write a weekly blog is like asking them to cut off their own pinky toe. However, writing a blog is not at all complex. Below are a few guidelines that should be respected as much as possible.

Helpful Blogging Tactics

Posted by Wally Narwhal on Mar 11, 2014 12:56:00 PM

If you’re ready to enter the world of blogging, you may still be a little confused on how to execute a proper plan. Blogging for those who aren’t familiar with the practice can be a little daunting and making sure you’re covering the right topics can certainly be overwhelming. Finding your voice in the blogosphere definitely takes a little bit of time, however, once you’ve found it, you will know how to run with it.