I recently had the privilege of attending the Digital Summit, an annual conference (this year it was entirely online) that provides inspiration, learning, and networking opportunities for Digital Marketers like myself. It was incredibly insightful and I highly recommend it to all Digital Marketers going forward.
In the days of interweb infancy, the action of purchasing products online was often accompanied by visions of shady characters ready to steal your credit card information. This image, however, has changed in recent years to become a fully accepted part of the buying process for a vast majority of consumers. How did this come to be?
