Inbound Marketing Blog

Every smart business has a Facebook page.  It’s a free platform to introduce your brand and reach your target customers. The entire point of Facebook is to be seen by potential clients. This can become a challenge if your page is not public. If your page is not public then someone can only view what your business has to offer when they are logged in. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then an opportunity for potential loss for you and your business is created.

Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously and we make sure to be active on it every day. It’s a way for us to have a relationship with our clients that is playful and professional. We are also able to get the word out about upcoming events on our page and share our work with our fans.

In the world of social media, there are countless expert opinions, industry analyses, and social media “guru” tips that are designed to gain you more traction and brand awareness from your Facebook site. Let’s face it, having a Facebook page is almost as standard as having a website these days. For some industries this makes sense, and for others, it doesn’t. However, companies that take the time to create and manage their Facebook pages properly find that the rewards that are realized in terms of brand awareness, promotional ability, and traffic generation are typically worth the time and money spent on social media marketing.

I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity. By communication, I’m not referring to the evolution of interaction in the linguistic sense, but rather how the spread of communication via media and news has evolved over the years.

Social media is an intricate part of our world, personally and professionally. People now expect companies to post new and interesting information relevent to their industry and company.