---
title: Tribute Media | Inbound Marketing Blog | PPC (2)
description: "PPC | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing.
(2)"
---
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# Inbound Marketing Blog
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## [The Basics of Geotargeting and Geofencing](https://www.tributemedia.com/blog/basics-geotargeting-and-geofencing)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Mar 15, 2018 9:28:00 AM
[ ](https://www.tributemedia.com/blog/basics-geotargeting-and-geofencing)
In the land of digital marketing, we come up with some pretty unique terms. Backlinks, black hat, [heatmap](https://www.tributemedia.com/blog/use-heat-map-software-improve-website-user-experience), keyword stuffing, schema markup, and slug. These are all jargon, and if you're not in the marketing biz, you probably have no idea what they are referring too.
## [Organizing Your PPC Campaign & Setting Budgets](https://www.tributemedia.com/blog/organizing-your-ppc-campaign-correctly)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jun 23, 2017 11:38:00 AM
[ ](https://www.tributemedia.com/blog/organizing-your-ppc-campaign-correctly)
If you have had experience running a Pay Per Click campaign using Google’s platform AdWords, then you know how important it is to organize your campaign properly and allocate the right amount of your ad spend budget to each campaign. The execution and overall success of your advertising campaign will depend on each campaign's targeted locations, demographics, keywords, landing pages, and how all of those relate to each ad group and overall campaign.
## [Understanding SEO, PPC, and the "First Page" of Google](https://www.tributemedia.com/blog/seo-ppc-google)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jun 8, 2017 9:04:00 AM
[ ](https://www.tributemedia.com/blog/seo-ppc-google)
### )
Would you believe me if I told you that the first page of search results for "SEO Services" is different for John Doe in downtown Seattle using a laptop as opposed to someone sitting three miles away searching the same term using a phone? It's true.
That's why I want to smack some sense into any web marketing agency that claims they can get any website on the first page of search engine results. It's a very misleading statement, and simply too vague to be credible.
## [Why Track Competitor Pay-Per-Click (PPC) Campaigns?](https://www.tributemedia.com/blog/why-track-competitor-pay-per-click-ppc-campaigns)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Apr 19, 2017 8:43:00 AM
[ ](https://www.tributemedia.com/blog/why-track-competitor-pay-per-click-ppc-campaigns)
Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their [PPC (Pay-per-click)](https://www.tributemedia.com/digital-advertising-pillar) strategies? I know I have!
You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors.
## [Mining Your Campaign Data to Plan Digital Advertising](https://www.tributemedia.com/blog/mining-your-campaign-data-to-plan-digital-advertising)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Apr 3, 2017 9:00:00 AM
[ ](https://www.tributemedia.com/blog/mining-your-campaign-data-to-plan-digital-advertising)
You have built was it possibly the best Adwords campaign you have ever done. Ever. (Mic drop)
## [Pay-Per-Click vs. Organic: Explained](https://www.tributemedia.com/blog/pay-per-click-vs.-organic-explained)
** Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jul 20, 2016 4:46:48 PM
[ ](https://www.tributemedia.com/blog/pay-per-click-vs.-organic-explained)
I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.
Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
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(2)"
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