Inbound Marketing Blog

Pillar pages are taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).

You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible, and relevant. 

Yes.

It seems like every other day I’m getting an email about why link building is dead or a new strategy on how to do link building. I’ll admit, I don’t read about 90% of those emails (mostly because they’re from questionable sources). But every now and then, an email will have a catchy, humorous, or interesting subject line that beckons me to open. Most of the time, the email or link in the email is to hire that company to do link building. Slightly ironic considering we do that ourselves at Tribute Media, but also making their email irrelevant to me since I don’t need those services. But I’m getting ahead of myself. Let’s take a step back.

Client: "I want to rank for the keywords X, Y and Z."

Poole Family Farms is a small, four-generation family farm, joyfully bringing locally grown produce to communities in the Pacific Northwest. They provide high-quality produce, direct from the farm, at bulk rate pricing.

The Poole family offers an opportunity for “You-Pick Cherries” right from the Poole Family Farm property in Hood River, Oregon, as well as deliveries of a variety of fresh produce from their farm and from other Oregon family farms, to Portland, Newport, Corvallis, and beyond (12+ locations).

Your website might be the most beautiful in all the land, with content so rich it makes your competitors tremble in fear. That's great, but if the back end of your website runs like a 1985 Yugo, Google is likely to give your site the big thumbs down when it comes to organic search results based on their Summer 2021 core algorithm update.

But do not fret just yet. Google provides several tools that gives you everything (well, almost) you need to fix, and eventually prevent errors.

“It can be a challenge to convince clients that, in fact, Google has strategically married these two tactics to benefit people searching for products and services. It’s always great to when clients trust us enough to implement their PPC and SEO together.”
- Nikki Wardle, Inbound Marketing Specialist

Tribute Media has been working closely with Architecture and Engineering firms on their web presence for the past 11 years, and during this time, we’ve found many similarities in these industries when it comes to online marketing.

Architects and Engineers are technically savvy people, and because of that, some of them have a working knowledge of how to create and maintain a website, or at the very least, want to have the ability to manage the site themselves to make consistent updates to projects and portfolios. On the other hand, for as many firms that are actively maintaining and updating their own sites, there are many, MANY more that have completely let their websites fall to the wayside because they are busy focusing on the activities they are best at and that will directly impact the bottomline: architecture and engineering projects.