Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience.
So where should you be spending your time - on organic social media content and engagement or paid social media advertising?
With more than 1 billion active monthly users, Instagram isn’t just a photo-sharing app anymore. It’s a place for people to connect, share stories, be creative, and discover new ideas and brands.
Once, I was sitting in on a marketing class, listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"
The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"
Welcome to our June edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at what happened in June, including:
Welcome to our May edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new social media monetization options and social media platform updates that happened in May.
According to HubSpot's 2020 "Not Another State of Marketing Report", Facebook Ads produce the greatest ROI over Google Paid Search and Instagram for more than one in three marketers. In 2020, over three million businesses utilized Facebook ads, but you can bet that many struggled to get their ads approved.
Welcome to our April edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at all of the updates and new tools that various social media platforms have released- some of which we are very excited about!
Welcome to our March edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new features on various social media platforms and why Clubhouse may just be a passing social media fad.
Welcome to our February edition of the Social Media Snapshot! Every month we try to catch you up with a brief overview of what's been happening in the social media world as it pertains to businesses. This month, we're taking a look at new LinkedIn tools for company pages, newly released data on social media trends, enhancements that have been made to protect social media users on different platforms, and why you shouldn't rule Pinterest out of your social media marketing strategy if you are a business-to-consumer (B2C) company.
Are you feeling a little behind the times because your business hasn't figured out how to set up and use social media correctly? You're not alone. In fact, many businesses didn't see the value in social media until the Pandemic hit and it suddenly became their business' lifeline. Now, many are still struggling to figure it out and may not have the budget to hire professionals because, well- it's the Pandemic. While social media definitely requires a lot of work if you're going to see a great return from it, there are certain things that are essential to your success that are non-negotiable (like Facebook's Community Standards and Advertising Policies) and others that you can do yourself (like social posting, social profile optimization, setting up an ad account, and utilizing social media insights)!
