We talk a lot about the value, power and impact of social media. But it doesn't end with great posts. Social media paired with social referrals is one of the most powerful types of customer engagement.
Inbound Marketing Blog
Often times, we would like to use videos to visually convey a thought or process. It might be easier to explain what you want to say using video footage, but embedding videos on your web page can seem like a difficult thing to do. On a Drupal site, it is actually quite simple.
The important thing to know is that Drupal makes it very simple as long as the video resides on an online video site, such as YouTube or Vimeo. Putting video files directly into the Drupal system will result in inconsistent results, depending on the users' software. Using YouTube or Vimeo, avoids those inconsistencies by providing an embed code for your video that can be placed directly into the code for your web page. The embed code will allow you to utilize the video site's player software to display the video, so everyone gets to see the video in the exact same format.
It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?
Where do you fit?
Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.
Narrow down the search
If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:
/The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.
As a business owner using Facebook to reach your target audience, you may have noticed that the organic reach of your posts has dropped significantly. This is due in part by Facebook focusing more on gaining advertising revenue from business owners. It also has to do with Facebook attempting to keep timelines clear of strictly business posts, ensuring that users are seeing more posts from friends. This presents a new challenge to businesses using Facebook and reaching the same amount of users before the crackdown on organic reach.
Social media is a powerful tool that can be used to reach a large audience and grow your business. However, it can also be a time-consuming and challenging task to manage your social media accounts on your own. That's where a digital marketing agency can help.
You may have noticed some changes in social media marketing this year. Facebook has reduced organic reach for business pages, Twitter opened up their paid advertisement platform, and now Instagram is stepping up to the plate. When it comes to brand activity, how close is the race? Facebook is still taking a large portion of the social media marketing pie, but don’t be fooled- Instagram is right on their tail.
We recommend Facebook ads to our clients all the time. We believe that they do work if they are executed correctly. We recommend them to everyone who wants to grow awareness about anything they're doing. Facebook ads are an incredibly affordable opportunity. They have sophisticated targeting. The minimum spend is just $1 per day. They require very little commitment, and are unbelievably affordable. If you can't spare $30 a month, you shouldn't be in business.
When we talk in terms of broadening our horizons the web, we sometimes forget the classic platforms and mediums that have been around since the beginning. In the process of analyzing your current position on the Internet, you should take inventory of where your brand currently exists and where untouched opportunities still lie. Most companies today have a Facebook presence, and some have even ventured onto Twitter and Instagram. Although being innovative on social media is important, it’s also worth it to go back to the basics.
You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.
