Inbound Marketing Blog

Every smart business has a Facebook page.  It’s a free platform to introduce your brand and reach your target customers. The entire point of Facebook is to be seen by potential clients. This can become a challenge if your page is not public. If your page is not public then someone can only view what your business has to offer when they are logged in. It may seem like everyone has a Facebook account, but that is not an accurate assumption. If your client cannot view your page then an opportunity for potential loss for you and your business is created.

Tribute Media has had a Business Facebook page for a long time now. We take this platform seriously and we make sure to be active on it every day. It’s a way for us to have a relationship with our clients that is playful and professional. We are also able to get the word out about upcoming events on our page and share our work with our fans.

As emerging social media trends start to take hold and appeal to consumers, so too do they begin to complement the overall integrated marketing communications of a business. When Facebook first debuted, it would have been pure speculation to envision the type of platform is has become today in terms of how businesses use it to interact and engage with their customers. Now the emergence of other lesser known platforms like Pinterest and Instagram has brought newer ways for companies to engage with their consumers.

While you're scanning through Pinterest, you might find some interesting pins on your business, you might be thinking to yourself is now a good time to pin this or should I wait till I see more people actively pinning and re-pinning? Well the answer is yes and no. As with many things in life, everything depends on your individualized situation and what is best for that situation. For example, the best college may not necessarily be the best college for you. The best phone for you may not be the best phone for someone else. Everyone’s needs and expectations vary person to person.

The top ranking websites with the best reviews and most qualified experts can do all the research and look at the specifications, data and rankings, but none of that is going to tell you what is best for your situation. It will only give you the results based on the data.

Social media continues to grow every day, with new features and networks popping up all the time. Then there are the big social media networks like Facebook that purchase other platforms; like Instagram. Recently, Facebook announced that Instragram would now have a video feature that allows users to capture a video clip. This release comes after the huge hit Twitter had with their application, Vine. However, instead of a 6 second video with Vine, you can capture of to 15 seconds of video with the new Instagram feature. The best part is you don’t need to be a professional video editor to use this feature. With this new feature, you can easily showcase your small business. Here are a few examples to help you get started:

In the world of social media, there are countless expert opinions, industry analyses, and social media “guru” tips that are designed to gain you more traction and brand awareness from your Facebook site. Let’s face it, having a Facebook page is almost as standard as having a website these days. For some industries this makes sense, and for others, it doesn’t. However, companies that take the time to create and manage their Facebook pages properly find that the rewards that are realized in terms of brand awareness, promotional ability, and traffic generation are typically worth the time and money spent on social media marketing.

I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity. By communication, I’m not referring to the evolution of interaction in the linguistic sense, but rather how the spread of communication via media and news has evolved over the years.

Social media is an intricate part of our world, personally and professionally. People now expect companies to post new and interesting information relevent to their industry and company.

As you may already know, Pinterest is a social media platform where you can "pin" or bookmark images you like of things you want to do, recipes to make, maybe items to purchase. You can view friends' "pins" that you follow, or even a stranger that has the same tastes you do that lives across the globe.