--- title: Tribute Media | Inbound Marketing Blog | Website Optimization (2) description: "Website Optimization | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. \n (2)" ---             [Contact](https://www.tributemedia.com/contact) [Blog](https://www.tributemedia.com/blog) Support - Marketing - [Inbound Marketing](https://www.tributemedia.com/inbound-marketing) - [Search Engine Optimization](https://www.tributemedia.com/search-engine-optimization-seo) - [Content Marketing](https://www.tributemedia.com/content-marketing) - [Social Media Management](https://www.tributemedia.com/social-media-management) - [Digital Advertising](https://www.tributemedia.com/digital-advertising) - [Email Marketing](https://www.tributemedia.com/email-marketing) - Strategy - [HubSpot Strategy](https://www.tributemedia.com/hubspot-strategy-training) - [Web Development](https://www.tributemedia.com/web-development-consultation) - [Strategy Workshops](https://www.tributemedia.com/web-strategy-workshops) - [Branding for the Web](https://www.tributemedia.com/branding-web) - Development - [HubSpot CMS](https://www.tributemedia.com/hubspot) - [Drupal](https://www.tributemedia.com/drupal) - [Wordpress](https://www.tributemedia.com/wordpress) - [E-Commerce](https://www.tributemedia.com/ecommerce-solutions) - [Email Templates](https://www.tributemedia.com/email-template-development) - Design - [Website Design](https://www.tributemedia.com/websites) - [Social Media Design](https://www.tributemedia.com/social-media-design) - [Email Template Design](https://www.tributemedia.com/email-template-development) - [Graphic Design](https://www.tributemedia.com/concept-graphic-design) - [Digital Ad Design](https://www.tributemedia.com/digital-ad-design) - Tributey Stuff - [About Tribute Media](https://www.tributemedia.com/about-tribute-media) - [The Tribute Team](https://www.tributemedia.com/team) - [Project Gallery](https://www.tributemedia.com/portfolio) - [Case Studies](https://www.tributemedia.com/case-studies) - [Happy Clients](https://www.tributemedia.com/testimonials) ## Hi! How Can We Help? [General Inquiries](https://www.tributemedia.com/contact) [All Things Support](https://www.tributemedia.com/support) [Give Us A Call](tel:12084890123) # Inbound Marketing Blog ![share it](https://www.tributemedia.com/hubfs/TM%202020/share-it.svg) [![Share on Facebook](https://www.tributemedia.com/hubfs/TM%202020/facebook.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fwebsite-optimization%2Fpage%2F2%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.tributemedia.com/hubfs/TM%202020/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fwebsite-optimization%2Fpage%2F2%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.tributemedia.com/hubfs/TM%202020/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fwebsite-optimization%2Fpage%2F2%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.tributemedia.com%2Fblog%2Ftopic%2Fwebsite-optimization%2Fpage%2F2%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tribute%20Media%20%7C%20Inbound%20Marketing%20Blog%20%7C%20Website%20Optimization%20%282%29) ## [How to Keep Your Marketing Fresh](https://www.tributemedia.com/blog/keeping-your-marketing-fresh) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Nov 15, 2019, 10:30:00 AM [![How to Keep Your Marketing Fresh](https://www.tributemedia.com/hubfs/marketing%20ideation.jpg)](https://www.tributemedia.com/blog/keeping-your-marketing-fresh) Marketing has always had concepts that remain relevant throughout the years, but it's also constantly changing as technology advances and buyer shopping habits and methods change. As trends, the economy, consumer preferences, and other factors change, marketers have to consistently take a proactive approach if they want to see conversions.  - [Read More](https://www.tributemedia.com/blog/keeping-your-marketing-fresh) [Marketing](https://www.tributemedia.com/blog/topic/marketing) [Inbound Marketing](https://www.tributemedia.com/blog/topic/inbound-marketing) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) ## [Poole Family Farms: Lead Generation and Customer Retention](https://www.tributemedia.com/blog/poole-family-farms-lead-generation-and-customer-retention) Posted by [Sarah Wai](https://www.tributemedia.com/blog/author/sarah-wai) on Jan 16, 2019, 10:08:53 AM [![Poole Family Farms: Lead Generation and Customer Retention](https://www.tributemedia.com/hubfs/Case%20Studies/Study-Results2.jpg)](https://www.tributemedia.com/blog/poole-family-farms-lead-generation-and-customer-retention) Poole Family Farms is a small, four-generation family farm, joyfully bringing locally grown produce to communities in the Pacific Northwest. They provide high-quality produce, direct from the farm, at bulk rate pricing. The Poole family offers an opportunity for “You-Pick Cherries” right from the Poole Family Farm property in Hood River, Oregon, as well as deliveries of a variety of fresh produce from their farm and from other Oregon family farms, to Portland, Newport, Corvallis, and beyond (12+ locations). - [Read More](https://www.tributemedia.com/blog/poole-family-farms-lead-generation-and-customer-retention) [Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization) [Marketing](https://www.tributemedia.com/blog/topic/marketing) [Web Design & Development](https://www.tributemedia.com/blog/topic/web-design-development) [Inbound Marketing](https://www.tributemedia.com/blog/topic/inbound-marketing) [Conversion Rate Optimization](https://www.tributemedia.com/blog/topic/conversion-rate-optimization) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) [Hubspot](https://www.tributemedia.com/blog/topic/hubspot) ## [Improve your Architecture or Engineering Firm's Web Presence](https://www.tributemedia.com/blog/why-architects-and-engineers-need-a-compelling-web-presence) Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Aug 30, 2018, 8:31:00 AM [![Improve your Architecture or Engineering Firm's Web Presence](https://www.tributemedia.com/hubfs/Blog_Images/architect%20and%20engineer%20website%20plan.jpg)](https://www.tributemedia.com/blog/why-architects-and-engineers-need-a-compelling-web-presence) Tribute Media has been working closely with Architecture and Engineering firms on their web presence for the past 11 years, and during this time, we’ve found many similarities in these industries when it comes to online marketing. Architects and Engineers are technically savvy people, and because of that, some of them have a working knowledge of how to create and maintain a website, or at the very least, want to have the ability to manage the site themselves to make consistent updates to projects and portfolios. On the other hand, for as many firms that are actively maintaining and updating their own sites, there are many, MANY more that have completely let their websites fall to the wayside because they are busy focusing on the activities they are best at and that will directly impact the bottomline: architecture and engineering projects. - [Read More](https://www.tributemedia.com/blog/why-architects-and-engineers-need-a-compelling-web-presence) [Search Engine Optimization](https://www.tributemedia.com/blog/topic/search-engine-optimization) [Web Design & Development](https://www.tributemedia.com/blog/topic/web-design-development) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) ## [Use HeatMap Software to Improve Website User Experience](https://www.tributemedia.com/blog/use-heat-map-software-improve-website-user-experience) Posted by [Nikki Wardle](https://www.tributemedia.com/blog/author/nikki-wardle) on Jan 15, 2018, 8:21:00 AM [![Use HeatMap Software to Improve Website User Experience](https://www.tributemedia.com/hubfs/2017%20Blog%20images/Watching-your-users1-2018.jpg)](https://www.tributemedia.com/blog/use-heat-map-software-improve-website-user-experience) Imagine this scenario: You have spent three to four months planning your new website or redesign, hired the best website development and marketing team around. You and your team have spent countless hours designing the layout with all of the best-practices in mind. Workflows have been carefully thought out and implemented. In short, you have designed your website to effortlessly guide your users through the [buyer's journey](https://www.tributemedia.com/blog/the-buyers-journey-explained) and convert them into customers and delight them into becoming raving fans. - [Read More](https://www.tributemedia.com/blog/use-heat-map-software-improve-website-user-experience) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) ## [3 Make it or Break it Principles of Web Usability](https://www.tributemedia.com/blog/3-make-it-or-break-it-principles-of-web-usability) Posted by [Wendy Dessler](https://www.tributemedia.com/blog/author/wendy-dessler) on Aug 29, 2017, 8:58:47 AM [![3 Make it or Break it Principles of Web Usability](https://www.tributemedia.com/hubfs/2017%20Blog%20images/sunglasses-apple-iphone-desk.jpg)](https://www.tributemedia.com/blog/3-make-it-or-break-it-principles-of-web-usability) This may not sound encouraging, but research shows us that the average online user will stay on a website for less than one minute. So you obviously have to make a strong impression with visitors to keep them coming back for more. Since you only have less than a minute to do this, it’s best to learn web usability principles to improve your chances for success. - [Read More](https://www.tributemedia.com/blog/3-make-it-or-break-it-principles-of-web-usability) [Web Design & Development](https://www.tributemedia.com/blog/topic/web-design-development) [Website Optimization](https://www.tributemedia.com/blog/topic/website-optimization) [Prev](https://www.tributemedia.com/blog/topic/website-optimization/page/1) [All posts](https://www.tributemedia.com/blog/all) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/684f2abd-4528-4fe7-9da1-e9a1fb2dbf35) - Recent - Popular - Tags - [Social Media (69)](https://www.tributemedia.com/blog/topic/social-media) - [Search Engine Optimization (60)](https://www.tributemedia.com/blog/topic/search-engine-optimization) - [Web Design & Development (42)](https://www.tributemedia.com/blog/topic/web-design-development) - [Content Writing (38)](https://www.tributemedia.com/blog/topic/content-writing) - [Inbound Marketing (37)](https://www.tributemedia.com/blog/topic/inbound-marketing) - [Marketing (26)](https://www.tributemedia.com/blog/topic/marketing) - [Web Marketing (26)](https://www.tributemedia.com/blog/topic/web-marketing) - [Business (25)](https://www.tributemedia.com/blog/topic/business) - [Facebook (23)](https://www.tributemedia.com/blog/topic/facebook) - [Email Marketing (20)](https://www.tributemedia.com/blog/topic/email-marketing) - [Google (20)](https://www.tributemedia.com/blog/topic/google) - [Hubspot (17)](https://www.tributemedia.com/blog/topic/hubspot) - [PPC (16)](https://www.tributemedia.com/blog/topic/ppc) - [Blogging (15)](https://www.tributemedia.com/blog/topic/blogging) - [Website Optimization (15)](https://www.tributemedia.com/blog/topic/website-optimization) - [Customer Experience (14)](https://www.tributemedia.com/blog/topic/customer-experience) - [announcement (11)](https://www.tributemedia.com/blog/topic/announcement) - [Sales (9)](https://www.tributemedia.com/blog/topic/sales) - [Digital Advertising (8)](https://www.tributemedia.com/blog/topic/digital-advertising) - [Instagram (8)](https://www.tributemedia.com/blog/topic/instagram) - [Mobile Responsive (8)](https://www.tributemedia.com/blog/topic/mobile-responsive) - [Brand (7)](https://www.tributemedia.com/blog/topic/brand) - [Buyer Persona (7)](https://www.tributemedia.com/blog/topic/buyer-persona) - [Creativity (7)](https://www.tributemedia.com/blog/topic/creativity) - [Twitter (7)](https://www.tributemedia.com/blog/topic/twitter) - [Productivity (6)](https://www.tributemedia.com/blog/topic/productivity) - [Conversion Rate Optimization (5)](https://www.tributemedia.com/blog/topic/conversion-rate-optimization) - [Google Adword (5)](https://www.tributemedia.com/blog/topic/google-adword) - [Pinterest (5)](https://www.tributemedia.com/blog/topic/pinterest) - [Tech Support (5)](https://www.tributemedia.com/blog/topic/tech-support) - [Google Ads (4)](https://www.tributemedia.com/blog/topic/google-ads) - [Google Analytics (4)](https://www.tributemedia.com/blog/topic/google-analytics) - [Keywords (4)](https://www.tributemedia.com/blog/topic/keywords) - [LinkedIn (4)](https://www.tributemedia.com/blog/topic/linkedin) - [Online Reviews (4)](https://www.tributemedia.com/blog/topic/online-reviews) - [Reputation Management (4)](https://www.tributemedia.com/blog/topic/reputation-management) - [Web Strategy (4)](https://www.tributemedia.com/blog/topic/web-strategy) - [YouTube (4)](https://www.tributemedia.com/blog/topic/youtube) - [Links (3)](https://www.tributemedia.com/blog/topic/links) - [Copyright (2)](https://www.tributemedia.com/blog/topic/copyright) - [Drupal (2)](https://www.tributemedia.com/blog/topic/drupal) - [Ecommerce (2)](https://www.tributemedia.com/blog/topic/ecommerce) - [Workflows (1)](https://www.tributemedia.com/blog/topic/workflows) see all [Top](https://www.tributemedia.com/blog/topic/website-optimization/page/2#top) ## We Have Ideas To Grow Your Business There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless. The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [![GET STARTED NOW](https://no-cache.hubspot.com/cta/default/481308/97691340-6763-4557-a6b7-25bf50f35b5b.png)](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b) ©2024 Tribute Media (a Hawke Media Company) || 310.451.7295  136 E. 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Idaho Ave, Suite 100" }, "logo" : "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382", "maps" : "https://www.google.com/maps/place/136+E+Idaho+Ave,+Meridian,+ID+83642/@43.6113059,-116.392652,17z/data=!3m1!4b1!4m2!3m1!1s0x54ae53ede06e5d0b:0x4a48cd478b863e5", "name" : "Tribute Media", "telephone" : "Tribute Media", "url" : "https://www.tributemedia.com/" } ``` ```json { "@context": "http://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.tributemedia.com/blog/topic/website-optimization/page/2" }, "headline": "Tribute Media | Inbound Marketing Blog", "image": { "@type": "ImageObject", "url": "", "width": "1240", "height": "480" }, "datePublished": "2022-08-25UTC8:38:58 PM", "dateModified": "2023-09-13UTC4:54:58 AM", "author": { "@type": "Person", "name": "" }, "publisher": { "@type": "LocalBusiness", "name": "Tribute Media", "logo": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hub/481308/file-2428216597-png/branding/logo.png?t=1455738794382" } }, "description": "Website Optimization | At Tribute Media, we believe in sharing our knowledge. You'll find all sorts of cool stuff to learn about Inbound Marketing. (2)" } ```