For businesses of all sizes, having a social media presence is no longer an option—it’s a must. Your customers expect you to be on social media, and it’s important for your business to stay relevant. After all, 90% of consumers say they buy from companies they follow on social media and 55% of consumers learn about new brands or companies on social media.
Even if you see the importance of social media marketing for your business, there are still questions about who, what, and when. In other words, who is going to manage your social media efforts, what will they be doing, and when will they have time to do it?
Many businesses decide to delegate social media to an intern or someone in an admin role. While this will keep your social media efforts internal, delegating social media marketing to an intern or admin is only going to stretch them thin and can ultimately cause social media to become an afterthought.
If the scenario above sounds familiar, your business should consider hiring a digital marketing agency to oversee your social media efforts. But what are the benefits of outsourcing your social media marketing?
We narrowed it down for you. Here are 5 reasons to hire a social media agency.
Social media can help you grow your business
Not only is social media an expectation for businesses, but it’s also a powerful marketing tool that, when used strategically, can grow your business. Social media has the potential to expand brand awareness, drive traffic to your website or business, and generate leads and customers. The opportunities are endless on social media, as long as you have the expertise to help guide you toward success.
Hiring a social media agency means you have a team of professionals dedicated to using social media effectively for your business. They know their success is your success, so you know they’re dedicated to bringing you results and helping your business grow.
Social media is more than just sharing posts
Although sharing content is a key part of social media marketing, it’s only one piece of a successful strategy. Millions of posts are shared every day on social media platforms, so simply posting content isn’t enough to reach people in this highly competitive environment.
To have the best results, you need to be spending time:
- Crafting a social media strategy
- Optimizing social media profiles
- Planning, creating, and sharing valuable content
- Consistently engaging with users
- Monitoring competitors and industry trends
- Analyzing the results of your efforts
- Incorporating learnings into the overall strategy
- Creating and managing social media ads
Successful social media strategies require a holistic approach by doing everything listed above, and sometimes more.
Social media takes CONSIDERABLE time and effort
When it comes to social media, you get what you put into it. Brands that find success on social media have to put in significant time and dedicated resources to get there.
By outsourcing this aspect of your online presence to a social media agency, you don’t have to worry about the time and effort needed to create a strategy, find the right platforms, plan and create content, and stay on top of industry trends. Instead, you’ll have experienced professionals ready to jump right in with recommendations and an action plan.
This allows you and your team to spend more time focusing on what’s important: serving your customers and growing your business.
Social media is constantly changing
Social media platforms are always evolving, and what worked yesterday might not work today. Between algorithm changes, fluctuations in user behavior, emerging platforms, and new features, there’s a lot to keep up with in the world of social media.
A digital marketing agency is regularly staying on top of these changes so you don’t have to. They’ll know the ins and outs of each platform and keep a pulse on the constant changes. Instead of trying to navigate the ever-changing social media environment, you have experts to rely on.
Social media can save you money long-term
Unlike many other marketing avenues, such as television ads or billboards, social media is a much more cost-effective way to reach your target audience. In fact, it doesn’t cost anything to create business pages on most platforms. This means your social media budget will focus on managing your social media presence and if possible, investing in social media advertising.
Many major platforms are “pay to play,” but even a small advertising budget can go a long way in being able to speak directly with your target audience. A social media agency will be results-driven, meaning they will always be conscious of the ROI social media brings your business.
Final Takeaway
If there’s one final takeaway, it’s that a social media agency can save your business precious time and money long-term. They will be invested in the success of your business and will be your partner in helping you grow.
Interested in outsourcing your social media marketing efforts? Schedule a Discovery Call with Tribute Media to learn more about how we can help.
